The "Big Deal" About a Botanical Garden
According to the
American Public Gardens Association, public gardens across the country receive
about 70 million visits a year. Based on
our own research, we would estimate a smaller botanical garden of the size we have
proposed (18 acres) to draw approximately 125,000 people per year. This is based on comparing local gardens
Mounts at 75,000 annual visitors and Morikami at somewhere between 150,000 and
200,000 annual visitors.
Demographic studies of
visitors to botanical gardens have shown that they tend to be better educated,
wealthier, and middle-aged (40-49 years of age) or younger. Approximately 70%
visit on weekends versus during weekdays.
According to the
studies, recent trends driving an increase in garden attendance include concern
for the environment, interest in locally grown food, efforts to reduce
childhood obesity, demand for family activities, and mania for interactive
entertainment - all great reasons to have such a public amenity.
What the studies have
summarized regarding the value associated with these types of public gardens
are:
Natural Value - These
parks encompass some of the most scenic and biologically diverse lands in their
local region.
Cultural Value - Parks
conserve and provide public access to a wide diversity of experiences. Parks
also protect landscapes and places of great importance to local communities.
Economic Value - Parks
are being increasingly recognized for their potential to encourage economic
activity in rural and regional areas. Expenditures by people visiting parks
encourage economic activity and generate employment.
Social Value - Parks
provide a range of social benefits including recreation, tourism, education, and
social interaction between groups, families, and others. They also support
community well-being and provide opportunities for improving general community
health through outdoor recreation. Parks also provide examples to the community
of natural landscapes and ecological systems.
Here were the top 7 reasons people gave for visiting botanical gardens:
- ·
To have an enjoyable time with family.
- ·
To appreciate cultural resources.
- ·
To enjoy natural resources.
- ·
To enhance health.
- ·
To take a rest.
- ·
To get away from everyday life.
- ·
To avoid hot weather.
More and moreover the
past several years, botanical gardens have gotten away from the "flower
show" mentality to activities that are family-oriented and highly
interactive. People have shown that they
want restaurants, convenient parking, safe play areas for children, convenient
restroom facilities, and human activities in the parks. Most parks have
responded with food festivals, edible plants cooking expositions, various shows
and music, and other cultural events.
Wellington Gardens is specifically designed to deliver as this rare and special place that provides the
community with a range of benefits and activities that most communities could
only wish they had.
The Public Space Bill
of Rights below comes from long-standing and influential planning and
advocacy group called the Project for Public Spaces. You can find them at https://topgardenguide.blogspot.com/.
Project for Public
Spaces (PPS) is a nonprofit planning, design, and educational organization
founded in 1975 and dedicated to helping people create and sustain public
spaces that build and foster stronger communities. They are pioneering The "Placemaking" approach was designed to help citizens transform their
public spaces into vital places that highlight local community assets and serve
community needs. In short, they believe
in developing multi-use public spaces that create a strong sense of place for
communities.
In response to the
PPS's Bill of Rights we asked ourselves two questions:
Was there any part of
the Public Space Bill of Rights that people would not universally regard as a
"good thing"?
Do
we presently have such public space in our own hometown of Wellington?
Our answers to both of
the above questions led us to what we propose for Wellington today - our
Wellington Gardens project. We are passionate about Wellington Gardens and what
it can do for Wellington because we believe strongly that it can fulfill for
our community each of the points made in the Public Space Bill of Rights
immediately below.
And, if each of those
points are considered to be a good thing and we can accomplish them at
Wellington Gardens, then Wellington Gardens must be a good thing for Wellington
too.
If you see the future
in South Florida as we do, as a competition among municipalities to attract and
retain both quality residents and jobs, it's worth making an honest assessment
of how Wellington currently stacks up against other communities on important
quality of life issues.
As Hall of Fame
football coach, Chuck Noll, said: "Success is a journey, not a
destination." When you think you've
arrived, that's when you're on the path to losing. In other words, we should never be too
satisfied with where we are present. We can always find ways to do better.
Let's first establish
that in making any comparisons with other communities we're not suggesting that
Wellington should be more like any of the comparable communities. In fact, just
the opposite. Wellington should be especially thoughtful about realizing and
building upon its own unique existing character. That's what we intend to do.
The Demographics - Before we bother to make comparisons it's important to note, and possibly a surprise, that Wellington's demographics are arguably superior to similar Palm Beach County communities (see the ones noted just below). Wellington has a higher median household income; more population than all but Boca Raton; a younger median age; and much stronger future growth prospects than any of the communities noted. We just have some catching up to do on the amenities scale.
The Natural Amenities -
Wellington obviously doesn't have the beach element that many competing
communities have - Jupiter, Palm Beach Gardens, Delray Beach, Boca Raton, for
example. However, Wellington possesses something pleasing that most of them
don't possess - and that's an abundance of open green space.
It is this
characteristic of Wellington - open vistas and green space - that we can build
upon and enhance to serve as our community's attractive natural amenity. We incorporate this element into our
Wellington Gardens plans for K Park by setting aside extremely generous acreage
(approximately 20 acres in all) to create quality open green space (parks and
gardens). Wellington Gardens will emphasize this important characteristic of
our community.
Restaurants - Aside
from our abundance of chain restaurant concepts that are scattered around town
as free-standing buildings on outparcels surrounded by asphalt, Wellington
offers a relatively small selection of better quality and/or independent
restaurants compared to any of the communities named above. Yes, we have Coach
House, The Grille, Oli's, Agilolio, Franco's, Devine Bistro, Stonewood,
Kontiki, Tub Tim, and Jordan's.
Heck, we'll even throw
in Bonefish Grille, as among our better restaurant offerings. But, let's be
honest, this offering is meager by comparison to what any of the other above
communities offer for better dining. And, it's not just the paltry number of
our better dining options where we fall far short, but it's also the
setting/atmosphere that is sorely lacking at each place.
Just think about the
outdoor dining options we have in Wellington and try to come up with the lone restaurant whose outdoor dining consists of something more than tables on a
sidewalk overlooking a parking lot. If you
came up with Coach House, you got it.
Our Wellington Gardens plan will bring at least 4-5 quality, restaurant
offerings.
And, each will provide
generous outdoor patio dining that is beautifully landscaped and overlooking
nothing but a green, expansive central park and promenade walkways. Oh, and one
more thing, with perhaps 1 or 2 exceptions, the restaurant concepts will be
unique independents, not more chain concepts. We already have commitments from
3 quality independent restaurant operators.
Entertainment - Okay,
you know our entertainment options in Wellington and you know that they are
scarce. That's why you often drive somewhere else for this purpose. And, it's
why you worry now or will worry in the future about your teenage sons or
daughters having to drive more than 30 minutes at night to find a place to go
out for an exciting date.
With the Urban Land
Institute and nearly every other planning body identifying entertainment as a
key component for successful communities, we think it's critical that
Wellington delivers on this element. Every one of the communities noted above
has its own modern movie theater or theaters, bowling, live music, and more.
We plan for all of
these in state-of-the-art fashion for our proposed Wellington Gardens project.
A nice dinner and a movie right here in our own backyard? It's convenient. It
will save Wellington residents many needless hours of drive time each year.
And, it will enhance our local quality of life.
Strolling, Walkability,
Parks and Nature - Here's one category where Wellington can really take the
lead in providing to our residents a superior community amenity. Most suburban
communities have not planned well enough for this highly-prized feature, but
Wellington is extremely well-positioned to deliver in what can be an exceptional way for our community.
In Wellington Gardens
we will provide our own walking/biking paths through the parking area and
botanical gardens, but what we propose on a larger, community-scale is that
these walking/biking paths be extended along with Stribling from K Park to Forest
Hill, east to 441, then south all the way to Versailles.
With landscaping,
shaded areas, lighting, and signage, this would serve as an incredibly good and
useful walkable loop around Wellington's commercial core. It could help
significantly to alleviate some of the traffic concerns in this commercial
corridor. And, at least one excellent destination/stopping point on the loop
would be the parks, cafes, and gardens that Wellington Gardens would provide.
See the blog post, "A Walkability Plan for Wellington" below.
Wellington can compare
favorably and compete with other Palm Beach County communities on its own terms
by creating and emphasizing its own unique set of amenities and
characteristics. We have the opportunity at K Park to begin this process and
serve as a model for what a great family community can be.
Generation Y also
referred to as Millenials or Echo Boomers is the generation born roughly in
the 1980s to early 1990s. What makes them such an important and interesting
group is that they are the largest generational class since the Baby
Boomers. In most cases, they are the
sons and daughters of the Baby Boomers, explaining how they earned the name,
Echo Boomers.
According to broad
demographic studies, what are the characteristics that define this group? Most
importantly, they represent the new, dynamic worker class. They are our
youthful entrepreneurs and, to a great extent, the group that will determine
the desirability and future success of our communities based on their social
preferences.
While the Baby Boomers
drove the development of the suburbs, the Echo Boomers are echoing back with a
more urban vibe. They show a preference
for higher density living patterns where walking and biking play a bigger role
in everyday life. Walkability and convenient access to amenities are high on
their list of characteristics that make for desirable living places.
Why is this important
to recognize? Because the communities, in particular suburbs, that play to the
desires of Generation Y are the communities that will flourish and remain
vibrant. They will be the places that attract the energy, ideas, young
families, and new generation of wealth creation that will follow from
Generation Y.
Those communities that
fail to respond will grow older, more sleepy, and less dynamic. In fact, demographic trends already bear out
the fact that, on a national level, our suburbs have begun to grow older while
our urban areas are attracting a younger generation.
As a relatively young
and still-growing suburban community, Wellington has the chance to better
define itself and to make improvements that will help to ensure its growth as a
community in what nearly all would consider positive ways.
Better amenities,
better walkability, more green space, reduced automobile congestion, and
protected home values are all things that will serve to make Wellington a
better community in the future. And, the
great thing is that the future can start now by selecting the right development
catalyst at strategically important K Park. By considering K Park in the larger
context of our entire community, Wellington has the opportunity to kick start
the community on the path toward a better future - one that will be attractive
to the next generation of Wellingtonians. And, Y not?
If you had to name a
single buzzword to characterize suburban planning and suburban planning needs
now and for the future the word would be "walkability." The interesting thing about walkability is that it's not likely to be just some
passing fad, but rather a highly desirable feature of communities now and for
the long term.
There are websites
devoted to nothing but this topic - walkscore.com; walkability.org;
walklive.org, etc. Think it's not
important? Nearly every residential real estate website incorporates some
measure of walkability for people to evaluate the overall desirability of a
prospective new home.
The communities that
plan for walkability and plan well will benefit in terms of higher home values,
job creation, less traffic congestion, and a happier, healthier resident
base. Those that fail to plan will
likely find themselves not just falling behind, but also with a likely more
difficult task to create these features in the future.
To emphasize the
importance of walkability in suburban planning we have no less a planning
authority than the Urban Land Institute strongly advocating specifically for
more compactly developed, walkable suburbs.
See the ULI's study and recommendations on the reinvention of our suburbs.
What is clear is that
the spread-out, automobile-oriented suburbs of the past will either make the
transition to become more compact, walkable, and green or they will lose out in
the competition of desirable places to live.
To our way of thinking
walkability works best when people are given a reason to walk - a place to go,
a destination. We have proposed Wellington Gardens (at K Park) as that place.
Wellington Gardens will have its own highly desirable walking paths, but an
even better, more comprehensive plan for Wellington would be to develop a
central, walkable core that, at the least, begins with the area defined by
Forest Hill to the north, 441 to the east, and Stribling Way to the west and
south. See map below - walkable pathways
are shown in blue.
The area defined by the blue square is roughly one mile by one mile. It encompasses an easily walkable distance. Not only that but it provides easy walking/biking access for much of the substantial nearby population by extending east to Village Walk/Olympia and the new Tennis Center, south to Versailles, west to Castellina and Oakmont, and north to Wellington's Edge and Eastwood.
Most of these paths are already in place and a few
enhancements (better landscaping, lighting, shade, and signage) could make for
both an attractive and useful walking network. Perhaps even portions of the
large FPL easement along with Stribling to the west could be used for small park
space or all-purpose open fields - power lines notwithstanding. In their
present condition, they don't even serve as attractive green spaces.
We would propose one
further enhancement for both safety and convenience - a pedestrian walking
bridge crossing 441 from Emerald Cove Middle School over to K Park. This bridge would invite pedestrian access
from Olympia, Village Walk, and the Tennis Center to the central walking core.
And, it would better
ensure the safety of our young people who will likely want to be a part of the
action across 441. As it now stands 441 is both a physical and mental barrier
separating 2 large communities (Village Walk and Olympia) from what could
become a central commercial and social core for Wellington.
Wellington Gardens,
with its central park, botanical gardens, entertainment, and dining would
provide an excellent destination and/or resting place practically inviting the
walk or biking excursion. And, the
walking/biking paths would not only provide exercise and health benefits to the
community, but could act to greatly reduce automobile traffic in these
corridors by making walking and biking an attractive transportation
alternative. There could even be self-serve bike rentals provided at key points
along the pathways to give people a readily available option of biking part
way, walking partway.
The main point is that
the right development for K Park shouldn't be determined in the vacuum of K
Park itself. It should be relational to the entire community with clearly
demonstrated benefits to the community. There is and should be a larger vision
and plan for the future that will serve to make Wellington a more desirable and
better place to live and work. K Park is
just one piece, albeit an important starting piece, of that puzzle.
When we talk about
feasibility as it relates to real estate development most people immediately
think "financial feasibility" in terms of will it work (make enough
money to succeed) and can the developer pay for it/finance it.
But, the truth is that
feasibility considerations go far beyond mere financial concerns. It wasn't until the early 1970s that there
was even a framework in place for what we consider modern-day real estate
feasibility studies. That all came about
due to the work and thinking of Wisconsin professor James Graaskamp who is
still regarded as the father of real estate feasibility studies.
Graaskamp's greatest
contribution to the methodology used today was what he called the FOUR LEGS OF
FEASIBILITY. Of course, one was
"financial", but the other 3 legs were equally as important even
though they require different considerations.
They were likened to the 4 legs that support a table - the table isn't
stable if it's missing even one of the legs.
The first LEG was
"ethical" - referring to the developer's own soul-searching about
whether his or her proposed development is the right thing for the community
and the right thing in order to succeed. In other words, don't delude yourself
about the rightness of your development for any consideration other than, is
this the right thing for this particular location?
The second LEG was
"regulatory" - referring to zoning, legal and other entitlements that
must be attainable in order to permit the development of the planned
project. This LEG is typically greatly
influenced by the next one.
Finally, the third LEG
was "political" - referring not to municipal government, but rather
to the people of the community who Graaskamp called the
"stakeholders". What this leg
of feasibility asks is "who do we look to please?" Who is our
customer? Will the stakeholders support
what we propose to do?
In the case of
Wellington, the clear stakeholders are the residents of Wellington who, as a
community, are the owners of the K Park parcel.
The question is, what do the residents of Wellington want at the K Park
site? What do they not want? And, have
we done our best to both inform them and listen to them?
Without gaining the
political support of the people for a proposed project, it follows that the regulatory leg can be problematic because zoning and permit approvals are
influenced directly by the political support or lack of support that a project
has with the people. It's really nothing
more than a simple and compelling exercise in local democracy and community
involvement. It represents the best of how local government works on behalf of
the people.
This is a big reason
why we took our Wellington Gardens development proposal directly to residents
of Wellington - to gauge and hopefully enlist their support for what we
proposed to do on the K Park property. See our survey results for what
Wellington residents had to say.
In our Wellington
Gardens proposal we look to fulfill all FOUR LEGS of feasibility as they have
been clearly established over the past 45 years. By doing all that we can to
best demonstrate Wellington Gardens "feasibility" for the K Park site
our hope is that there is a greater appreciation among Wellington residents and
with Village Council for our project, the homework that's been done, and the
thoughtful consideration that has been given to the community.
Even if there are those
within the community who, in the end, don't agree with our outcome -our
Wellington Gardens project proposal - at least they, perhaps, won't find too many faults in our process and our goal of working to fulfill the highest
possible standards of feasibility.
Picture
If "market
driven" is the term used to describe an important contributing factor by
which a winning proposal may be chosen for K Park then it's important that we
understand and address what it means relative to any proposed development for K
Park. In general, "market
driven" is something we associate with a free and open economic system.
The initial reaction is to say, "market-driven", hey, that sounds
like a good thing - the American way.
The only problem
applying market-driven to a discussion of K Park is the question of who is the
market?
For us, the target
"market" was clearly our Wellington residents. Another way of looking at it is simply to
ask, who is our customer? Who are we
aiming to please? The answer was simple and obvious. Not only will Wellington
residents be greatly affected, likely for generations, by what is built at K
Park, but they are also the owners of K Park.
The people of Wellington had to be the market that drove our Wellington
Gardens plan.
Whatever criteria our
Village Council ultimately applies in making its decision regarding K Park's
future development, we hope that this decision is driven at least as much by
the marketplace of ideas as it is by money. And, despite the fact that our own
Wellington Gardens proposal would benefit from such idea-based criteria, our
position on this point isn't entirely one of self-interest.
Communities adopted
zoning and planning for a reason. That's
to control what type of development occurs at specific sites and/or to
encourage certain types of development in specific places within the community.
If we choose to leave K Park to the monetary whims of the marketplace - and
nothing but money - we'll forego the opportunity (some would even say, the
obligation) to do what's best for our community and its future.
Not everyone has to
agree on the benefits of a Town Center or a Main Street concept for Wellington
as being the best thing for Wellington's future, but all of our nation's best
community planning bodies have joined to develop what they call "Smart
Growth Principles" for community planning and development.
These principles
emphasize the importance of town centers, public spaces, and plazas, bike paths,
and community gathering places as being highly important to the successful
future of our suburbs and suburban development.
And, they encourage the input and participation of the people in the
planning process.
We encourage Village
Council to adopt criteria for K Park's development that strongly considers
community needs, what uses can benefit our community, and how those uses fit
into a good, future comprehensive plan for Wellington.
There is a literal
multitude of good research, recommendations, and case studies relating to
suburban development, the future of suburbs, and their relation to our future
generations. There is much that we can learn and apply in order to plan for a
better community and a better future. Wellington has an opportunity to lead on
many of these important ideas and trends.
A lot is riding on the fact that the meaning of
"market-driven" takes into consideration much more than just money.
The Village Council
will soon make a determination regarding the commercial development of the K
Park property for some particular use or uses.
To date, several different ideas have been floated, from tournament
baseball fields, to a large apartment complex, to high tech and business
innovation/incubation center, to the creation of a town center (our own
preferred idea).
In an exercise of
determining what K Park really means to Wellington's future, we considered all
the likely potential uses to which the property could put. We then considered whether each of the
considered uses could just as easily or, perhaps, even more appropriately, be
located on an alternate site within Wellington.
After going through
this exercise (and we invite you to do the same), one reason why we settled on
a Town Center or Main Street concept for K Park is our firm belief that there
is only one use for K Park that would likely not find an alternate home in
Wellington - and that's the Town Center concept.
There is simply no
place in Wellington other than K Park that is central enough and with enough
available land to pull off a successful Town Center for the community. If we
don't provide for a Town Center at K Park, the opportunity will be foreclosed
on us for the foreseeable future. There is no good alternate space. Whether that's a bad or inconsequential thing
is up to each of us as individuals to decide, but from this perspective, we see
it as a huge lost opportunity for a better Wellington.
Why
does this matter? It matters for many good reasons:
Wellington presently
lacks what most superior communities have - an identifiable, central gathering a place for its citizens - a figurative Main Street, with all the traditionally good
things that Main Streets do for a community.
They are a source of civic pride, a source of community identity, and
create a sense of place.
They provide a place
for people to socialize in the presence of activities they enjoy. And, as the
National Main Street Center (part of the National Trust for Historic
Preservation) notes, Main Streets serve as critical factors in business
retention and recruitment; they help to keep profits in town; they create
stronger ties to the community; they enhance and protect property values in
surrounding neighborhoods; and they offer an excellent civic forum for the
people of the community to socialize and interact.
A Town Center or Main
Street creates a visual identity for a community. It serves as a place that
embodies what the community is about, what's important to it, and further
serves as a constant reminder of what it wants to be in the future. Whether
it's about quality green space, recreation, culture, or even architecture, the
Town Center helps to further and strengthen a community's identity.
A Town Center or Main
Street can help to create diversity and uniqueness for a community in contrast
to a world where sameness, blandness, and suburban sprawl pervade. Special
communities have one thing in common.
They are unique and
they foster uniqueness in their restaurants, specialty shops, parks and
services. They are the types of places,
that when people visit, they gain an immediate appreciation for an environment
that they don't encounter everywhere else.
We have before us NOW
an opportunity to take important steps to make Wellington into that special
place. Let's not later regret this opportunity as an opportunity lost.
"Companies making
decisions about where to locate today are focused on where talented young
workers want to be instead of - as in the past - where CEO's want to
live."
Wellington has many,
many good things, but the one thing it doesn't have is the ability (the physical
ability) to mount a large job creation effort by providing facilities to
attract sizable new white-collar businesses to the community. We simply don't have enough vacant commercial
space left to build the complexes and office space that would be required to
make any type of significant impact.
If You Build It They
Will Come? Don't Count on It - Consider that just a 40-minute drive to our
north, we have the Scripps Center in Jupiter which, after $ millions in
government incentives and huge political promotion from the state level, still
remains a largely unfulfilled dream with "unfilled space". This very a large investment has yet to pay off for Jupiter, in particular, or for the
state in general.
If new white-collar
jobs could be attracted to anywhere in our area it would be at Scripps, where
available space and other synergistic businesses just sit there waiting for the
right new businesses to come along. The
point is that if it isn't happening there, we certainly have a very small
likelihood of making it happen here, from scratch, with limited available space
to build upon whatever business catalyst we may be lucky enough to attract.
Entrepreneurs Seek
Quality of Life - So what can Wellington do to attract better-paying jobs and
kick-start job creation? If you consider
the obvious patterns of job creation anywhere across the U.S., the places where
such job creation has occurred share some common characteristics. Generally, these places have a good
climate.
They have fostered
communities that are progressive, forward-thinking, and committed to creating a
superior lifestyle for their residents. They provide excellent community
amenities that include abundant green space, and such elements as bike paths,
good cultural and entertainment options, good schools, and an environment that
encourages plenty of other new business start-ups.
Creative business
people gravitate toward concentrations of other creative people; they gravitate
toward the places that provide them with a good creative environment and creative
energy. And, what's even better -
entrepreneurs don't limit job creation by sectors such as high tech only. They create job diversity which makes for an
even stronger economy.
Here's
what nearly all the articles on the topic have to say in one way or another:
The Secret's Been Out
for a Long Time - "More than three-quarters of all new jobs are created by
small business, according to the Small Business Administration, so a region
showing strong job growth is in all likelihood a hotbed of entrepreneurship.
The impact on the business of a city's educational and training systems, housing
and living costs, taxes, regulatory burdens, and quality of life--factors
commonly measured by other "hotlists" to identify strong
economies--are all ultimately reflected by job growth."
If, in Wellington, we
focus on creating a better, amenity-rich community, with a superior quality of
life, we stand the best chance of attracting and retaining the types of people
that are the engines of job creation. Without laying this foundation first,
it's highly unlikely that quality jobs will ever follow.
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